About Me: Karryn Olson-Ramanujan
I believe that when we base our livelihoods in Earth Care, People Care, and Surplus Share, entrepreneurship can be regenerative for our ecosystems and communities.
I coach Regenepreneurs who want to create Abundance Models.
My approach is based on permaculture.
Permaculture is a set of design solutions for the world’s urgent problems. But let's face it, folks who haven’t heard of it don’t wake up in the night thinking “I need permaculture!”
For permaculture to be truly effective, we need to break out of “permavangelizing” out of our blind allegiance to the term, and instead get really good at designing solutions that meet the needs of our communities and allow us to earn a sustainable living.
My approach adds the tools of entrepreneurship to your toolbox, so we can co-create our regenerative future.
Many of us in permaculture lack entrepreneurial skills because we understand the impact of “business as usual” and so have been “allergic” to learning the biz skills. I sure was. Heck, I got a Masters of Public Affairs (MPA), not an MBA, for a reason!
But after studying the Natural Step Framework for strategic sustainability planning in 2011, I realized that whole sectors will shift quickly towards greener and more socially just practices if we can speak their language. I realized that until now, permaculture has lacked a clear way to explain the business case for ecological design.
Around that same time, I was also starting my own permaculture design consulting business and understood too little about the business end.
Since then, I’ve trained in entrepreneurial leadership, and worked through an entrepreneur accelerator program where I studied and worked with the Business Model Generator canvas, and Lean Startup.
As a result, I tweaked my design work so that it combines coaching and consulting (to better serve my clients, who are women who either don't have time or money or life situations that enable them to do a PDC and they want to design their sites without getting overwhelmed doing it on their own).
My approach is eco-feminist.
In undergrad, a whole new way of understanding opened up for me as a women’s studies minor and a rape prevention educator. Later, when studying natural resource management and comparative/international affairs in my Masters, my research and papers focused on women and sustainable development.
Did you know that much of women’s work in Africa happens in the “informal economy” that’s not on the books, thus rendering their economic contributions invisible and skewing aid away from them to the “formal economy” (which can only exist, even in industrialized economies, because it is supported by the unpaid caring work done mostly by women?)
OR that most of the food that feeds families in Global Majority Nations is grown by women smallholders, who receive little aid, again because they are considered “too small” to support?
OR that agriculture is the most environmentally detrimental activity humans undertake?
Living and working in Ghana and India, I was always drawn to the daily realities and learning the wisdom of the women and farmers.
Dr. Vandana Shiva, who combines astronomical intellectual power with indigenous ways of knowing, became one of my sheroes. And Joanna Macy introduced me to Deep Ecology, the Great Turning, and the Work that Reconnects.
In 2005, I co-founded the Finger Lakes Permaculture Institute, and have served as a lead teacher for PDCs, and Board President. I learned a LOT about permaculture and business models, and the challenges for women in this field (even if you have awesome supportive men on your team, like I do).
I teach as an adjunct in the Environmental Studies and Sciences Dept. at Ithaca College. And I co-coordinated an annual professional development workshop on "Integrating Sustainability into the Curriculum," taught an online course on a similar theme, and still collaborate regionally. For 14 years in Ecovillage at Ithaca, and I'm partnered (my husband's family is from India) and have two wonderful daughters. Like many women, I've had a super meandering path towards my livelihood!
In 2012, I co-organized the first Women in Permaculture Gathering in the Northeast, and have regularly attended these gatherings, and see firsthand the impact of folks who identify as women having their own spaces to connect bravely, and have space to show up audaciously.
In 2013, I interviewed several women about women’s leadership in permaculture, who faced similar challenges.
I subsequently wrote “A Pattern Language for Women in Permaculture” and attended the first North American Permaculture convergence to organize women's tracks, and subsequently compiled “Best Practices for Supporting Women’s Leadership in Permaculture.”
I'm dedicated to an intersectional approach to feminism. I work with anyone who identifies as a woman, all identities and expressions are welcome.
Because I’ve seen lots entrepreneurship programs focus “from the neck up,” and I know that women often struggle with "invisible structures", I started group programs where we learn the foundations of entrepreneurship and build our audacious leadership, and launched Regenepreneurs.
Here's what I'm working on:
I'll soon reopen my Pathfinder group program.
I teach folks how to design regenerative business models in an intensive course that I call Abundance Models.
If you need assistance before those programs start, I work 1:1 with folks, and you can connect with me for a free strategy session, so we can see if my approach is a good fit for your needs.
If you need inspiration about how other women are figuring out their regenerative right livelihoods, join me as for the next interview in my Regenepreneurs Interview Series. It's not your usual interview, we focus specifically on how our guest figured out their niche, pricing, offerings, and marketing, to design their Abundance Model.
Here's how you can connect with me:
I send out emails, that are more like love letters. I write about why it can be hard to thrive in permaculture, especially as a woman, and emphasize the tools that help us thrive. I also cultivate our big audacious visions for the regenerative future we want to create. Use the sign up form below to receive those emails.
On social media, I have general Regenepreneurs page on Facebook.
I'm also on Instagram @regenepreneurs.com
But let's really connect. Join the Regenepreneurs Network.
It's away from the insanity of social media, a safe and brave space where folks can share their challenges and their successes, for mutual support while doing audaciously regenerative work. I'm there at least once a day, there are already some great resources for you there, and our community crowdsources solutions so we each can thrive.
I'll look forward to connecting with you. Thank you for the good work you do in the world towards co-creating our regenerative future!